About

Hi there!

I’m Ed. 

That’s me in the photo (the one with the eyebrows.)

Look, let’s cut to the chase. You need a copywriter because the words your brand uses play a huge part in the way your customers perceive you. And, thanks to my surname, I know that better than most:

 

So, despite this frankly less than ideal start, I somehow have to convince you that I’m the right person to help find your business its voice.

I could tell you that well-written copy is instrumental to getting your brand, products, and services in front of your customers. Or that the right line can be all it takes for your business to really shine. But you probably already know that.

I could point you in the direction of work I’ve done before to prove my experience. I could even try to convince you that, in the right hands, maybe a little bit of immaturity isn’t necessarily a bad thing.

I could tell you that I’ve been writing ever since I was old enough to hold a pen. Or that I have two fancy degrees from a good university. Or that since graduating, I’ve spent my career writing, editing and translating literally millions of words. 

But, since you’re reading this now, maybe all I need to do is point out that I’ve kept your attention up to this point. 

I wrote this. Imagine what I could do for your business.

 

Mission statement

The words we use and the stories we tell matter, so my goal is to write clear, engaging and jargon-free copy for businesses that help make the world a better place.

 

(I know, I know. 
It’s a little grandiose for a freelance writer to have a mission statement. Gauche, even…
That said, I sincerely believe that we can only do great work when we do what we’re passionate about, so please, indulge me.)